MILWAUKEE (November
2, 2022) – Wisconsin-based Cousins Subs® and Green Bay football legend, Donald Driver, today
announced a groundbreaking new partnership. For the first time in the brand’s
50-year history, Cousins Subs signed a joint venture agreement with Driver that
serves as a monumental step in the brand’s expansion plans.
“Since establishing Cousins Subs 50 years ago, we have been
very protective of our family-owned brand,” said Christine Specht, CEO at
Cousins Subs. “We only partner with people who understand our mission and have
the desire to help us grow. Donald truly embodies everything our brand stands
for – his philanthropic heart, moral compass and positive outlook closely align
with our values and make him a great addition to the family.”
Earlier this year, Cousins Subs announced its reinvestment in
Wisconsin markets outside of Milwaukee – specifically in the Fox Valley area of
northeastern Wisconsin. As part of the joint venture, Driver and Cousins Subs
corporate will share ownership of six previously corporate-owned locations in
the Fox Valley – two in Green Bay, Wis., two in Oshkosh, Wis., one in Appleton,
Wis. and one in Neenah, Wis. All six stores will continue to operate under the
Cousins Subs corporate operations team.
After spending more than 14 years in Green Bay throughout his
football career, Cousins Subs is thrilled to work with Driver in his efforts to
give back to the city and state he used to call home. Throughout the
partnership, Driver will connect with these locations and the local community.
“From the time Cousins Subs first entered my life more than
20 years ago, I knew I wanted to be a part of it,” Driver said. “Delicious
turkey sandwiches aside, I’ve always admired the amount of time and effort the
brand dedicates to giving back to local communities. Wisconsin holds a special
place in my heart and I’m excited for the opportunity to reconnect with the Fox
Valley community with the help of this meaningful brand. It’s an honor to be
welcomed into the family with open arms and I look forward to the impact we can
make in Wisconsin and beyond, together.”
In addition to joint ownership of these locations, Driver and
his likeness will help the Cousins Subs brand achieve its mission of believing
in better through the continual improvement in everything it does by serving as
a resource for future growth throughout Wisconsin, the Midwest, and more.
“This partnership is unlike anything we’ve ever done as a
brand,” said Justin McCoy, vice president of marketing at Cousins Subs. “Donald
brings a fresh perspective to our team with his diverse background, Wisconsin
roots, national recognition and overall passion for the brand. We’re thrilled
to have Donald as part of our family and can’t wait to work together to grow
the brand in Wisconsin and beyond.”
In celebration of the new partnership, Cousins Subs will
offer double points for Cousins Club members every Saturday and Sunday through
the remainder of 2022.
For more information on Cousins Subs, Cousins Club or to
place an order, visit www.cousinssubs.com .