MILWAUKEE (April 1, 2026) – Cousins Subs® is back with its Summerfest ticket promotion, this year offering general admission tickets for the first time instead of weekday-only admission, valid for admission any day of the festival, June 18-20, June 25-27, and July 2-4, 2026. The free tickets are available through April 30 to the first 1,000 guests who redeem their code after making a purchase of $30 or more online or through the Cousins Subs mobile app.
“We’re excited to offer our guests an opportunity to enjoy great food and live music,” said Christine Specht, CEO of Cousins Subs. “This promotion is our way of thanking our customers and giving them a chance to experience one of the country’s most popular music festivals.”
Qualifying guests will receive an email with a unique code and a link to redeem their general admission ticket on Summerfest’s website. Tickets are limited to the first 1,000 guests who redeem their code, so guests are encouraged to redeem it promptly. Codes may take up to five business days to process. Orders placed in-store or through third-party apps are not eligible.
Cousins Subs, a Milwaukee-based brand, has partnered with Summerfest for more than 40 years. Festival-goers can visit the Cousins Subs stand at the Miller Lite Oasis to enjoy grilled and deli-fresh subs, fries, Wisconsin Cheese Curds, and several Summerfest-exclusive offerings. Plus, with a Summerfest general admission ticket, fans can enjoy live music from Tucker Wetmore, The Roots, Passion Pit, Louis Tomlinson, Styx, Subtronics, Sean Paul, Ella Mai, Flo Rida, Grouplove and many more.
For more information, visit cousinssubs.com.