MILWAUKEE (February
1, 2023) – Cousins Subs ®, alongside its
Make It Better Foundation and partner, Donald Driver, today announced the
launch of its inaugural Driven at Heart Scholarship Contest. The contest awards
four Wisconsin high school senior athletes a collective total of $20,000 in
scholarships, as well as the opportunity to meet Driver at the Wisconsin
Athletic Hall of Fame 73rd Annual Induction Ceremony.
Throughout the past decade, Cousins Subs and its Make It
Better Foundation awarded more than $180,000 in scholarships to 41
student-athletes through its Wisconsin Sports Awards Scholarship Contest. This
year, the duo turns it up a notch with the addition of Driver and the Wisconsin
Athletic Hall of Fame. The rebranded contest will carry on the Wisconsin Sports
Awards legacy and continue to help students reach their academic and athletic
goals.
“I’m
thrilled to be a part of this contest and look forward to my active role
throughout the selection process and finalist celebrations,” said Driver. “To
be ‘driven at heart’ you have to be more than a good student or a talented
athlete – you must possess a spark that motivates you to exceed expectations,
go the extra mile and strive to make it better for others.”
During
the month of February, high school seniors graduating in 2023 who simultaneously
participated in a WIAA sanctioned sport, excelled in academics and dedicated
time for community involvement, are eligible to apply*.
Following
the contest entry period, the Cousins Subs Make It Better Foundation Board of
Directors, alongside Driver and reps from the Wisconsin Athletic Hall of Fame,
will award scholarships to four finalists—two $7,500 scholarships to one male
and one female and two $2,500 scholarships to one male and one female.
Each finalist, and their family (two
adult guests), are invited to attend the Wisconsin
Athletic Hall of Fame 73rd Annual Induction Ceremony, hosted by
Driver, April 1, 2023, in Milwaukee. The four finalists will meet Driver, be recognized on stage during the
ceremony and featured during a statewide TV special and iHeart Radio broadcast
of the event.
“ This year marks the
continuation of a decade-long scholarship legacy and the start of what is bound
to be a coveted distinction among Wisconsin students for years to come,” said Justin
McCoy, vice president of marketing at Cousins Subs. “We are proud to partner
with Donald and the Wisconsin Athletic Hall of Fame to offer a
once-in-a-lifetime experience recognizing exceptional high school
senior-athletes for their academic, athletic and philanthropic success.”
The scholarships are funded through the Cousins Subs Make It Better Foundation , a nonprofit charitable organization dedicated to funding causes that
address health and wellness, hunger and youth education in the communities that
Cousins Subs serves.
*For eligibility
requirements and to complete the application online, visit cousinssubs.com/DrivenAtHeart by Feb. 28, 2023. Students must apply online by 11:59PM CST on Feb. 28,
2023. If mailing in an entry, it must be postmarked Feb. 23, 2023, or it will
not qualify.