MILWAUKEE (Feb. 5, 2019) \u2013 Former president of Technomic Inc. and current CEO of Foodservice Results, Darren Tristano , appointed to Cousins Subs Board of Directors.<\/p>\n
Cousins\u2019 Board of Directors assess the direction and strategy of Cousins which boasts nearly 100 locations in Wisconsin and Illinois and provides guests a variety of made-to-order deli-fresh and grilled subs served atop the brand\u2019s signature fresh baked bread.<\/p>\n
Tristano brings more than 25 years of industry knowledge to the Board of Directors with immense insight from his time spent as president of Technomic, a research-based foodservice consulting firm. In January 2018, he founded his own research firm, Foodservice Results. The company specializes in consumer research and data analysis to equip restaurant operators, suppliers and distributors with knowledge of industry trends. Emerging as a leader in the industry over the last 25 years, Tristano has collected and analyzed foodservice data, presented his findings to countless industry professionals, developed industry standard data platforms to equip foodservice professionals with a better understanding of consumer behavior, and has regularly forecasted industry and consumer trends.<\/p>\n
As a native of the Oak Park and River Forest areas of the Windy City, Tristano offers vital insight into the Chicago consumer just as the fast-casual sub shop forges ahead with its 40-unit development deal in Chicagoland and prepares for additional Midwest growth. For the last 20 years, Tristano has kept a weekend home in Wisconsin, and it was during these visits that he first became familiar with Cousins Subs. His love of the brand\u2019s food and the draw of the talent embodied in Cousins\u2019 leadership, brought Tristano onboard.<\/p>\n
\u201cCousins has worked very hard to focus on brand and concept,\u201d Tristano said. \u201cThey have a good franchise group, a revamped concept that\u2019s more contemporary and attractive which appeals to a younger consumer, and they build \u2018local\u2019 into what they do.\u201d<\/p>\n
Cousins works with 13 Wisconsin-based companies to provide unique local offerings such as cheese curds, shakes made with Wisconsin dairy, Sprecher Root Beer, and Badger Ham.<\/p>\n
\u201cThey are a brand that uses different types of ingredients that are really more comfort-food oriented. You don\u2019t typically see that on a national or local level. They leverage local offerings and bring them to their menu,\u201d said Tristano.<\/p>\n
Cousins also focuses on bringing guests a higher-quality sandwich than competitors, but at a comparable price point. A quality-focused, locally-inflected menu serves as \u201ca major point of differentiation compared to competitors,\u201d according to Tristano.<\/p>\n
\u201cCousins stays pretty close to their Midwestern roots, and I think they have a lot of opportunity to expand as a result,\u201d said Tristano.<\/p>\n
Tristano\u2019s experience with Technomic cued him to the importance of understanding the landscape of a marketplace before trying to enter.<\/p>\n
\u201c[Brands] need to understand who the competitors are and what the consumer base looks like. In the Chicago market, you\u2019re always going to have national competition, but also local. When you see brands\u2019 success and failure, you have foresight into where the market is and what you need to operate to be successful. I\u2019m happy to bring my experience to Cousins,\u201d said Tristano.<\/p>\n
While Cousins is not without competition, the brand plans to focus on catering and third-party delivery options to target the consumer needs of today and challenge legacy brands\u2019 command of the segment.<\/p>\n
\u201cChicago is primed for that third-party delivery approach, and people expect it,\u201d Tristano said.<\/p>\n
Tristano also emphasized the importance of cultivating a \u201cmy store\u201d affinity from the consumer base.<\/p>\n
\u201cThat concept of \u2018my store\u2019 is so important. Someone might say, \u2018Oh, my McDonald\u2019s is a mile away\u2026\u2019 Once you have \u2018your store,\u2019 as you\u2019re driving around, and you see that brand at another location, there\u2019s that sense of recognition. You want to go inside,\u201d Tristano said.<\/p>\n
Building critical mass in the Chicago market via a Wisconsin-inspired menu, including options like fried cheese curds and creamy-smooth shakes, will be key to building the AUV level up to that of Wisconsin, according to Tristano.<\/p>\n
Ultimately, Tristano said, Cousins\u2019 emphasis on quality will be key to the brand\u2019s growth.<\/p>\n
\u201cAs consumers become increasingly focused on quality, Cousins will emerge. Price is becoming less important\u2014innovation and quality are more important to today\u2019s consumer,\u201d said Tristano.<\/p>\n
Cousins is positioned for exciting growth in the Chicago market and plans to open dozens of locations over the next six years. Cousins Subs first Chicago location can be found at 120 W. Madison St. in Chicago\u2019s Loop district.<\/p>\n","protected":false},"excerpt":{"rendered":"
MILWAUKEE (Feb. 5, 2019) \u2013 Former president of Technomic Inc. and current CEO of Foodservice Results, Darren Tristano , appointed to Cousins Subs Board of Directors. Cousins\u2019 Board of Directors assess the direction and strategy of Cousins which boasts nearly 100 locations in Wisconsin and Illinois and provides guests a variety of made-to-order deli-fresh and […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-newsroom"],"_links":{"self":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=265"}],"version-history":[{"count":0,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts\/265\/revisions"}],"wp:attachment":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}