MILWAUKEE (May 20, 2026) \u2013 Cousins Subs\u00ae announces the promotion of Maja Gettrust to vice president of marketing.<\/p>\n
Gettrust joined Cousins Subs in 2023 as creative manager and quickly elevated the brand\u2019s creative direction, leading a refresh of core assets and helped sharpen the company\u2019s visual identity shortly after her arrival. With more than a decade of experience in retail and foodservice marketing, she modernized creative execution and strengthened the brand\u2019s overall marketing presence.<\/p>\n
Since joining the company, Gettrust advanced through several leadership roles, including her promotion to creative director in December 2024 and her appointment to the Cousins Subs Leadership Team in an interim capacity in July 2025. In each role, she helped define brand direction, raise creative standards and strengthen the consistency of marketing execution across channels.<\/p>\n
In her role as vice president of marketing, Gettrust leads the company\u2019s marketing initiatives, overseeing brand strategy, creative development, media, loyalty marketing, digital platforms and vendor partnerships, including the company\u2019s website and mobile app.<\/p>\n
\u201cMaja strengthens how our brand shows up across every touchpoint and brings consistency and intention to our marketing,\u201d said Christine Specht, CEO of Cousins Subs. \u201cShe continually moves the brand forward in both how we look and how we connect with our guests.\u201d<\/p>\n
\u201cMaja leads in a way that stands out,\u201d said Jason Westhoff, president of Cousins Subs. \u201cShe\u2019s steady in how she works, clear in her decisions and consistent in how she shows up for the team.\u201d<\/p>\n
Prior to joining Cousins Subs, Gettrust spent more than 10 years with Breadsmith Franchising in progressive creative and marketing roles focused on brand strategy, creative leadership and marketing execution.<\/p>\n
Gettrust holds a Bachelor of Arts in design and fine arts from the University of Wisconsin\u2013Green Bay.<\/p>\n","protected":false},"excerpt":{"rendered":"
MILWAUKEE (May 20, 2026) \u2013 Cousins Subs\u00ae announces the promotion of Maja Gettrust to vice president of marketing. Gettrust joined Cousins Subs in 2023 as creative manager and quickly elevated the brand\u2019s creative direction, leading a refresh of core assets and helped sharpen the company\u2019s visual identity shortly after her arrival. With more than a […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-newsroom"],"_links":{"self":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236"}],"version-history":[{"count":0,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=\/wp\/v2\/posts\/236\/revisions"}],"wp:attachment":[{"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cousinsdev.trivera.ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}